FRANCHISING
Hi there!
Thank you so much for your interest in our franchise. The following information should answer some very basic initial questions you might have on why and how to start a Self Serve Dog Wash Franchise.
WHY THE PET CARE INDUSTRY?
- There are more than 75 million pet dogs in the U.S. and nearly 88 million pet cats.
- This year Americans will shell out more than $40 billion to keep our furry friends fed, adorned, amused and healthy–the latter, a huge growth category, with more and more owners paying top dollar for elaborate medical treatments. According to the American Pet Products Manufacturer Association, Inc. (APPMA) by the end of the decade, we'll be spending $50 billion on pet products.
- 47% of pet owners consider their pets family members.
WHY FRANCHISE VS. GOING IT ALONE?
The numbers published by the Department of Commerce and the U.S. Small Business Administration (SBA) come the closest to offering a valid comparison. The Department of Commerce reported that, since 1971, less than 5% of franchised businesses have failed or been discontinued each year. On the other hand, the SBA reports that 65% of business start-ups fail within five years.
Some other benefits of franchising include:
- Reduction of risk
- Turnkey operation
- Standardized products and systems
- Standardized financial and accounting systems
- Collective buying power
- Supervision and consulting readily available
- National and local advertising programs
- Point-of-sale advertising
- Uniform packaging
- Ongoing research and development
- Financial assistance
- Site selection guidance
- Operations manual provided
- Sales and marketing assistance
WHY WASH*SHAKE*WAG?
We decided to start offering franchises of our business after opening our 3rd location and receiving so much interest around the country from people wanting to own their own Self-Serve Dog Wash. We discovered that we had a successful model that can be easily duplicated and we wanted to share the knowledge with like-minded, business-savvy, dog-loving people. We want to offer others the chance to own a business while having access to our knowledge and complete support from our team. Having done it on our own, we wasted a lot of time and money. With our experience, we can help you avoid those issues and start seeing your efforts pay off more quickly.
We start by providing you with everything you need to start and maintain your dog washing and grooming business.
- Complete Training at corporate headquarters and at your location
- Proprietary Operations Manual–this is the result of years of hard work. It includes all the information that you need to start and run your business.
- Dedicated On-Going Support from an experienced team
- Marketing Collateral, including website, newsletter, advertising layouts, etc.
- Inventory/Billing Software Training
- Supply Discounts
- Protected Territories
HOW MUCH DOES IT COST?
The actual cost of each franchise will be determined by a variety of factors: rental rates in your part of the country, choices that you make on certain things (i.e. advertising choices, necessary equipment, etc.) and even how "handy" you and your friends are. If you are comfortable with a paint brush, etc. your costs will be much lower than someone that hires other people to do all the work. Of course, we will assist you in making some key decisions that will help you save money!
| Costs | Estimated Low | Estimated High |
|---|---|---|
|
Organizational Exp. (Business registration, legal fees, etc.) |
$1,000 | $1,500 |
| Initial Franchise Fee | $25,000 | $25,000 |
| Leasehold Improvements | $10,000 | $15,000 |
| Furniture, Fixtures and Equipment | $8,000 | $10,000 |
| Initial Inventory | $6,750 | $8,000 |
| Licenses and Permits | $750 | $1,000 |
| Initial Advertising | $2,000 | $5,500 |
| Computers and Software | $750 | $1,000 |
| Pre-paids, Insurance, Deposits | $5,000 | $7,000 |
| Training Costs (travel and lodging) | $2,000 | $5,000 |
| Misc. Pre-Operational Expenses | $750 | $1,000 |
| Various Working Capital | $13,000 | $20,000 |
| TOTAL | $75,000 | $100,000 |
| On-going Fees | |
|---|---|
| Royalty and service fees | 5% of gross sales |
| Advertising fee | 1% of gross sales |
SO WHAT'S NEXT?
The first step in this process is to email us at info@dirty-dog.com and we will send you an application. Once you've returned it and we've had a chance to go over it, we will contact you to continue the process.
Please note: because we receive so much interest, incomplete applications will not be considered.
Thanks again for your interest. We look forward to working with you!
Sincerely,
Blair Smith, CEO